5 Mistakes Small Businesses Make on Social Media (And How to Fix Them)
Social media can feel like a full-time job when you’re already doing everything else. But done well, it’s one of the best ways to build trust, stay visible, and bring in real customers.
The problem? A lot of small businesses are unknowingly making the same simple mistakes. Here’s what to look out for, and how to fix it without the stress.
1. Posting Randomly and Inconsistently
The problem: You post five times in one week, then nothing for a month.
The fix: You don’t need to post every day, but consistency matters. Choose a realistic schedule and stick to it. Planning ahead makes it easier. Even once or twice a week is better than going MIA for weeks at a time.
2. No Clear Brand Voice
The problem: Some posts sound professional, others sound like your group chat. It’s confusing.
The fix: Decide how you want your business to sound. Friendly and warm? Confident and helpful? Your tone should match your brand and stay consistent across every post. People should recognise your voice before they see your name.
3. Always Selling, Never Connecting
The problem: Every post is a product or service push.
The fix: Socials are about connection, not just conversion. Share behind-the-scenes moments, helpful tips, customer stories, or what you’ve been working on. Let people see the real business, not just the sales pitch.
4. Not Engaging With Your Audience
The problem: You post and leave. No replies to comments, no interaction, no engagement.
The fix: Social media is a conversation. Reply to comments. Answer your DMs. Comment on other local businesses’ posts. It builds trust, boosts visibility, and shows your audience you’re actually paying attention.
5. Trying to Be on Every Platform
The problem: You’re juggling Instagram, Facebook, TikTok, LinkedIn, and burning out.
The fix: You don’t need to be everywhere. Focus on one or two platforms where your audience actually is, and do them well. Consistency and quality will always outperform spreading yourself too thin.
Final Thought
You don’t need to be a marketing expert to run strong socials, but you do need a plan. The good news? I can help with that.
At Click Marketing Co, I create social media content that reflects your brand, saves you time, and actually gets results. Whether you need someone to take over or just want a bit of support, I’m here to make things easier.
Let’s turn your social media into something that works for you.